The site’s primary purpose is to promote Michael Calder’s book JFK vs.CIA. The site also serves as Michael Calder’s official website exhibitting his talents as a writer. Included in the site are essays about JFK, Sirhan, Celebrities, and other life changing experiences. It also includes ordering information on other products related to Michael Calder’s work such as DVDs, Books, Audio CDs.
When talking to Mike, I was tasked to do two things, make the visitor aware that we are selling the book and make it simple and understandable for the target audience to navigate. The book’s target audience are conspiracy theorist and the older demographic therefore most of them have a limited knowledge about new internet technologies such as animations or graphic images that are so confusing as links.
I made the site by installing the WordPress blog engine first and finding an existing simple theme that encapsulates Michael Calder as a writer. During our meeting, he had given me a lot of handwritten papers about site descriptions, etc. So I thought, a good theme as a starting point would look like a pad paper. So I pretty much found the theme I wanted, it is called “paper 2″ by Amanda Hawkins. I then modified the header image to make it look like it was notes about JFK and his assasination so I incorporated polaroid pictures of the president and different views of the point of assasination.
SITE STATUS: LIVE as of October 2009
TOOLS: Adobe Photoshop, Adobe Dreamweaver
CONTRIBUTIONS/ RESPONSIBILITIES: WordPress Installation, Modified paper 2 theme to fit client’s needs, Composed Header Image for the site, Published all essays and site content.
COMPLETION TIME: 4 days